Introduction Course
Introduction course
Standard Grade
Information Systems
Intermediate II
Information Systems
Business Studies

The Marketing Mix - the Four Ps

The Four Ps

Product, Price, Place and Promotion - the 4 Ps.

For any organisation large or small, the 4 Ps are of paramount importance. Let's consider the first one - the product.

1. Product - Yours has been chosen - it's a mug (a special one), designed by your company.

3. Carry out market research by themselves or hire a specialist firm, e.g. MORI.

Market research if done correctly will give a better idea of what people want, and how much people will pay for it.


What you have to do!

1. You will carry out field research by having a written survey to take home, with your banner at the top of the word processed document.

In your group produce a set of questions to find out what your customers want/need, use of mugs, price to pay.

1. Decide in your groups who will design a word processed survey (with your company logo at the top, of course) to be printed and distributed to potential customers.

At the same time, a survey monkey survey should be created to allow for online responses to the survey.


What you should be able to do at the end!

  • Understand the importance of branding to a business.


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