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Dept

Stamping the Brand

 

What's in a Name?

Now you have a name and a logo it's time to make your mark. Let's start to build your brand by creating some of the documents that are important in getting your business up and running. A business needs investors and customers to bring in the all-important finance that is at the heart of any business.

To build a relationship with potential customers and investors you have to make them aware of your existence, and provide a method for them to contact you when required.

Ladies and Gentlemen, the business card.

Business Card Quotation

 

What you have to do!

1. a. The web site shown here displays a variety of business cards designed to make an impact. What do you think?

b. Use your brand name and logo to design a business card. The canvas size should be set to 8.4 cm by 5 cm with a resolution of 300 pixels/inch, because the designs are being created for print. This size will be a nice fit for a wallet when printed although it will look big on screen.

Again, remember, all the other classes will be producing business cards to distribute to potential customers - what will make your card stand out to someone who has 5 or 6 so that they will be more inclined to do business with your company?

Make sure to include your team number on your card. Next lesson you will receive a couple of laminated copy of your business card. Start networking!

c. Upload an exported version of your design to the Business Cards Picture Gallery in your class Glow group.

d. Your teacher will show you how to upload your completed design to the Business Cards database.

2. a. Download the Business Card Assessment Form.

b. Pick any 3 logos uploaded to the Business Cards Picture gallery and use the assessment form to make your rating of each of these business cards.

b. Email the completed assessment form as an attachment to your teacher (subject Business Card Assessment).

 

Getting the Message Across - Who are You?

All correspondence should identify your business - communication is king. Examples of the documents that you will need are letters, order forms, invoices (bills), and any promotional materials that you produce such as flyers, posters and so on.

3. Add your company name and logo, along with the company address, phone number, email address and web site address to a new word processed letterhead template that you will create, to be used in all documentation that you produce.

The video shown here displays how to create a standardised letterhead template.

 

What you should be able to do at the end!

 

Continue to Find the Market

If you have any comments on any of the above, leave them here .

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